In Japan, organ donation campaigns are different. In a very awesome way.
To raise awareness of a shortage of child organ donors and the need for child organ donation, Dentsu employee Akira Suzuki and a colleague created “Second Life Toys,” which hopes to resurrect worn-out stuffed animals by combining them with parts from other fuzzy beasts.
The demo round of the project, developed with the Japanese organ transplant group Green Ribbon Campaign, relied on the participation of plush toy artists from around the world, and led to the creation of characters like an elephant with a squirrel’s tail for its trunk, a bear with monkey arms, a whale with a dragon’s wings and tail, and a goat with bear leg—and many more.
Read more about the campaign here.
Source: AdWeekImage source: AdWeek